Omnichannel retail surges with 83% of brands planning to implement strategy

According to a recent survey by SLI connect UK83% of retail brands are paving the way for a customer-focused future using an omnichannel strategy. The survey also revealed that 53% of respondents have an omnichannel strategy in place today and that significant differences exist in the attitudes exhibited by pure online versus online and offline retailers regarding the multi-channel experience.