Why are retailers struggling to keep up with omnichannel expectations?

With the technology available to us today, we are able to shop at any time we want, across all of our devices, wherever we are! This one-click purchase culture has led to market of highly demanding consumers; we want it all and we want it now.

Omnichannel retail surges with 83% of brands planning to implement strategy

According to a recent survey by SLI connect UK83% of retail brands are paving the way for a customer-focused future using an omnichannel strategy. The survey also revealed that 53% of respondents have an omnichannel strategy in place today and that significant differences exist in the attitudes exhibited by pure online versus online and offline retailers regarding the multi-channel experience.