How does your business come across on social media? Are you even on social media? If you don’t have a strong online presence in today’s digital society then you’re at risk of seriously slipping behind the competition.

As employment levels stand at an all-time high of 74.2% it is essential for you to sell your company as it is for the candidate to promote their skills and experience in the current competitive jobs market. Here’s 3 ways in which you can use social media to attract the best talent for your business:

1. Exposure to your audience

Being active on social media is a hugely beneficial tool to communicate, engage with and inform future talent. Use your social channels to showcase the culture of your business and tell potential employees what the benefits are of being a part of your business. The most popular social networks are Twitter, LinkedIn and Facebook, so do some research into where your target audience is most active and start to grow your presence in those channels.

If you’re using social media as part of your recruitment process, make sure you include links to your website for candidates to find out more about your company and what it’s like to work there.

2. Increased transparency

Social media offers you the opportunity to expose what it is like to work within your business, painting an accurate and realistic picture of the day to day goings-on. Being transparent in your online community can help to build trust and respect for your brand.

Use platforms such as YouTube to share video content of your company, such as ‘A day in the life of a (job title)’ clips or ‘What it’s like to be part of our (function) team’. Video content like this can give potential applicants a great insight into your environment and make them feel like they really know and understand your company.

Actively encouraging employees to use social media to promote your brand can also have a hugely positive effect on how potential candidate perceive your company. Current employees involved in sharing stories about your company on Facebook or other social networks are your best brand ambassadors and will increase your social media reach.

3. Monitoring conversation

Monitor what people are saying about your business and respond to conversations where necessary to show your candidates that you care what others are saying about your business. This also provides the opportunity to keep an eye on your competition, how they are using their social networks and more about their hiring activity.

Prospective candidates may look at your social media to interpret how happy your existing employees are, so it may also be useful to look at what your team are saying in their own social networks.

Is it time to reassess your social media strategy?

A little time and dedication invested in your social media channels will quickly help to build a consistent and clear brand presence.

To find out about how your employer brand matters during the interview process visit: Why your interview process is essential to your brand.


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